Since 2016 we have been a nonprofit group dedicated to improving Downtown Eugene.  We are made up of a wide range of businesses from small independent retailers to established marketing firms.  Interested? Join us!


Our Mission

Downtown Eugene Merchants (DEM) promotes community, collaboration, and vibrancy for a more prosperous Downtown Eugene.

The association will:

  • Stimulate awareness of the businesses and services available in Downtown Eugene
  • Unify member businesses, recognizing there is strength in numbers
  • Advance promotion of members and their businesses to market the neighborhood
  • Strive to attract additional businesses to Downtown Eugene


DEM banner at parade.jpg

For us, it (DEM) is yet another voice that is aligned with the objectives we have of a strong, vibrant and safe downtown.
— Dave Hauser, in The Register-Guard

What We've Achieved

  • Created an easy to use map of Downtown businesses. Over 30,000 maps were distributed last year through hotels, Travel Lane County, Eugene Marathon, Oregon Bach Festival, retailers, and restaurants.
  • Worked collaboratively with The City of Eugene and others to launch All Hallows Eugene and Light Up Downtown; now in it's third year.
  • Launched an annual Sidewalk Sale in conjunction with Downtown Sunday Streets.
  • Lead local hotel front line staff on tours of DEM businesses.
  • Influenced city leaders to continue to support Downtown through collaborative advocacy.
  • Introduced a DEM Facebook page, Instagram account, and Twitter feed.  That showcases DEM members and downtown events.
  • Developed annual marketing plans to promote Downtown Eugene.  Through print ads, street banners, bus ads, and social media.
  • Actively participate with other Downtown Stakeholders to advocate for downtown public safety and programing in the core.